Screw it. Let’s ride.

Amongst my favorite journalists/writers/columnists today is Jay Nordlinger. His “Impromptus” column over on National Review Online is a must-read. He’s also recently published a book that I am trying to find time to buy. In today’s impromptus he reproduced the following from a Harley-Davidson ad that a reader had sent him.

We don’t do fear. Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions. But every time, this country has come out stronger than before. We’ve watched a thousand hand-wringing pundits disappear in our rearview mirror. Chrome and asphalt put distance between you and whatever the world can throw at you. Freedom and wind outlast hard times. And the rumble of an engine drowns out all the spin on the evening news. If 105 years have proved one thing, it’s that fear sucks, and it doesn’t last long. So screw it. Let’s ride.

I’ve never considered it before, but based upon this single piece of ad copy alone I think I need to go out and buy a Harley (and not just because I’m 40 and having a mid-life “crisis”)!


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